Mainline is a website design and SEO company built specifically for contractors. No templates. No agencies that treat you like a number. Just a team that understands your trade and builds sites that get results.
Mainline started because of a simple observation: contractors are some of the hardest-working business owners out there, but most of them are getting a raw deal when it comes to their online presence.
Some have no website at all and rely entirely on word of mouth. Others paid someone to build them a site years ago and it has been collecting dust ever since. And the ones who did try to invest in digital marketing? Most of them got burned by agencies that charged too much, delivered too little, and disappeared when the results did not show up.
I started Mainline because I believed contractors deserved better. Not a better sales pitch from another marketing agency. An actual better product. A website that is built to do one thing: get the phone to ring.
Every contractor I talk to has the same story. They are great at their trade. They show up on time, do quality work, and take care of their customers. But when someone in their area pulls out their phone and searches for a plumber, an electrician, or a roofer, the contractor with the better website gets the call. Not the better contractor. The one who shows up first and looks professional online.
That is the gap Mainline closes. We build websites that look like they belong to a company doing $5 million a year, even if you are a two-person crew working out of a truck. Because the homeowner searching at 10pm with a burst pipe does not care how big you are. They care that you look trustworthy, you have real reviews, and your phone number is right there.
Most web design companies build you a site and hand you the keys. You are on your own for hosting, security, updates, and figuring out if the thing is actually working. If you want SEO, that is a separate contract with a separate company that may or may not know anything about your industry.
Mainline is different because we built the entire system for one type of customer: contractors. Every site we design is built around how homeowners actually search for and hire contractors. Every SEO strategy is tailored to the trades. Every feature on the dashboard exists because a contractor told us they needed it.
We do not build websites for restaurants, dentists, or e-commerce stores. We build for plumbers, HVAC techs, electricians, roofers, cleaning companies, landscapers, and general contractors. That focus is what makes us good at it.
One-week launch. You fill out a questionnaire about your business, and we handle the rest. No months of back-and-forth meetings. No revision purgatory. Your site is live and working within a week.
SEO built in from day one. Every site comes with an SEO-ready foundation. Proper page titles, meta descriptions, fast load times, mobile optimization, and structured data. For ongoing SEO, our Growth and Pro plans handle monthly content, ranking improvements, and authority building.
A dashboard that shows what is working. No more guessing whether your website is doing anything. You get real data on visitors, page views, traffic sources, and engagement. If your website is a growth asset, you should be able to see the growth.
No contracts. If you want to cancel, cancel. We earn your business every month by delivering results, not by locking you into a 12-month agreement.
My name is Joel. I run Mainline out of San Jose, California through Creston Vale, my parent company.
I got into this space because I kept seeing the same pattern: talented contractors losing work to competitors who were simply better at showing up online. Not better at the actual trade. Just better at the internet part. And the solutions available to them were either too expensive, too generic, or flat-out did not work.
I built Mainline to be the company I would want to hire if I were a contractor. Straightforward pricing, fast turnaround, a product that actually performs, and a real person you can talk to when you have questions.
Every website we launch, every blog post we write, every SEO improvement we make is done with one question in mind: will this help a contractor get more calls? If the answer is yes, we do it. If not, we skip it. That is the filter everything runs through.
If you are a contractor and your website is not working for you, or if you do not have one at all, I would be happy to talk. No pitch, no pressure. Just a conversation about what is possible for your business online.
Book a free consultation and we will walk you through what a Mainline site looks like for your trade.