We helped brand and build this cleaning company from the ground up. From naming and visual identity to a full website with a dark luxury aesthetic, interactive showcases, and a booking flow built to convert from day one.
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This cleaning company was launching fresh. No name, no brand, no website. They needed a complete identity and a site that would immediately communicate professionalism and make booking easy, even without years of history behind them.
Starting from zero. No website, no reviews, no established online footprint for potential customers to find.
Wanted to differentiate from budget competitors. Needed a site that communicated quality and attention to detail.
Needed a clear path from landing on the site to requesting a free estimate. No confusion, no friction.
We designed and built a complete website with a dark, premium aesthetic that sets this cleaning company apart from the typical look in their market.
Deep obsidian backgrounds with clean white typography and modern layout. The design immediately communicates premium service, a deliberate contrast to the typical bright, template-style cleaning sites.
A drag-to-compare image slider that shows real cleaning transformations. Lets the work speak for itself. No descriptions needed when customers can see the difference directly.
Four signature services (Deep Clean Revival, Recurring Maintenance, Move-In/Move-Out, and Commercial Spaces), each with clear descriptions so customers know exactly what they're booking.
Four-step process section (Consultation, Custom Plan, Execution, Perfection) that sets expectations and builds confidence before the first call.
Three clear commitments (detail-first approach, eco-friendly products, satisfaction guarantee) that replace generic copy with specific, believable promises.
"Book Now" and "Get a Free Estimate" CTAs throughout every section. The entire page is structured to move visitors toward scheduling, without being pushy.
Full-width dark hero with company branding, tagline ("A new standard in premium cleaning"), and dual CTAs for estimate requests and services overview.
Four service categories with decorative accent symbols, each with a clear description and link to learn more. Visually distinct from competitors.
Numbered four-step walkthrough from consultation to completion. Sets expectations and reduces hesitation for first-time customers.
Interactive before/after image slider showing real cleaning results. The most engaging section on the page. Visitors can drag to compare.
Three pillars of their approach: detail-first, eco-friendly, satisfaction guaranteed. Specific and grounded rather than generic marketing language.
Prominent booking CTAs with phone and text options. Emergency contact available. Simple, clear path to getting started.
Book a demo and we'll walk you through what a Mainline site looks like for your trade.
No long-term contracts. Cancel anytime.